Advanced Adobe Creative Suite
Sabrina Belletti
Head Of Marketing Italian Citizen
Bankgok
Summary
Innovative Marketing and Brand expert bringing 14+ years of experience, fully trilingual and skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent consumer and guest communication skills to confidently engage and develop C-level relationships.
Overview
15
15
years of professional experience
4
4
Languages
4
4
years of post-secondary education
Work History
Head of Marketing
Alchemy Spirits Thailand
Bangkok
06.2018 - Current
- Reported to C-level management and built strong relationships with external key stakeholders.
- Managed multiple high end portfolios, overseeing 100+ brands including world renowned brands such as Louis XIII cognac, The Macallan, Remy Martin, Cointreau, Clase Azul Tequila, Jose Cuervo, Diplomatico Rum, Matusalem Rum etc.
- Demonstrated leadership skills by recruiting, hiring and training a team of 15 people, mentoring each one, assessing and developing existing skill sets and giving them the tools to improve gaps for career growth.
- Effective marketing campaigns saw +300% increase in net revenue EOY 2022 vs highest recorded EOY revenue in 2019.
- Quadrupled marketing activities in 2022 vs 2019 exceeding by 400% expected activations supporting all sales departments on and off premise through strategic planning and campaigns to drive boost in sales.
- Developed all annual brand plans (30+), monitored monthly executions, budget, expenses and marketing KPIs, communicated marketing objectives between all internal teams and external partners to meet goals within set deadlines and budgets.
- Managed branding campaigns and event marketing initiatives in media, print, video, web and social media.
- Increased consumer retention by reactivating dormant consumers and exciting new and existing consumers, increasing market penetration through development of memorable immersive experiences.
- Identified low-cost opportunities to increase visibility and drive sales.
- Conducted and evaluated market research to adjust marketing strategies to meet changing consumer market demand and competitive condition.
- Intelligently designed PR and media mix strategies around dark market alcohol restrictions, gathering over 24million views on broadcast TV and news channels, online and social media.
Branding and Marketing Manager
EMG
Ho Chi Minh City
09.2017 - 06.2018
- Greenfield development and opening of 5 ultra luxury F&B establishments in 8 months from a team of 3 to 300+ employees.
- Created each venue USP, brand messaging, collateral materials, launch events & 360 marketing strategies to simultaneously open 5 F&B venues.
- Utilized market trends and target audience statistics to effectively and appropriately set the new standard of ultra luxury.
- Worked with graphic designers, web developers, fashion and scent creators for each venue highlighting new ultra luxury F&B segment in Vietnam, utilizing my 10 year experience in Dubai.
Marketing Communications Manager
Hotelity
Dubai
01.2017 - 09.2017
- Revamped online, print materials and sales kits, supporting sales teams to meet targets with knowledgeable communications and marketing advice.
- Identified and capitalized on unmet market needs by performing in-depth customer and market research.
Marketing Communications Manager
Little Group
Abu Dhabi/Dubai
01.2016 - 01.2017
- Created marketing briefs, customized marketing materials to increase pre-opening of 10 F&B venues awareness.
- Drove content marketing campaign and editorial calendar to deliver high-quality content and optimize performance.
- Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
Art Director, Graphic Designer and Copywriter
Award winning advertising agencies
Dubai/Abu Dhabi
06.2011 - 12.2015
- Worked for award winning agencies such as BBDO Impact, Mullen Lowe and Ogilvy, Saatchi & Saatchi, M&C Saatchi.
- Worked for diverse clients on 360 campaigns such as Visa, BMW, Red Bull, and government agencies.
- Contributed to creative process through original ideas and inspiration whilst collaborating and presenting pitches to win new accounts.
- Mentored juniors and provided design guidance to improve standards of overall team output.
Brand Ambassador Team Lead
Red Bull
Dubai
09.2008 - 10.2011
- Worked at Red Bull while completing a triple major Bachelor degree
- Engaged, educated, and recruited new loyal consumers by increasing brand awareness through event marketing, sales, and brand promotion.
- Developed unique event concepts to attract and deliver memorable consumer events.
Education
Bachelor of Fine Arts & MARCOM - MARCOM, Creative Advertising And Graphic Design
American University in Dubai
Dubai, UAE 08.2007 - 05.2011
. - International & Civil Law Studies
Université La Catholique
Lille, France 09.2004 - 06.2007
Skills
C-level relationship management
Thought leadership
Product launch management
Strategics planning and execution
Campaign management
Budgeting and Allocation
Key decision making
Client communication
Team mentoring and career growth
Software
Microsoft Suite
Timeline
Head of Marketing
Alchemy Spirits Thailand
06.2018 - Current
Branding and Marketing Manager
EMG
09.2017 - 06.2018
Marketing Communications Manager
Hotelity
01.2017 - 09.2017
Marketing Communications Manager
Little Group
01.2016 - 01.2017
Art Director, Graphic Designer and Copywriter
Award winning advertising agencies
06.2011 - 12.2015
Brand Ambassador Team Lead
Red Bull
09.2008 - 10.2011
Bachelor of Fine Arts & MARCOM - MARCOM, Creative Advertising And Graphic Design
American University in Dubai
08.2007 - 05.2011
. - International & Civil Law Studies
Université La Catholique
09.2004 - 06.2007
Talents & Passions
- Fully trilingual in English, French and Italian.
- Able to break down complex situations and moving parts to achieve success.
- Chameleon like personality, fully able to understand and embody any brand identity to create meaningful, unforgettable, brand driven and sales boosting experiences.
- Gifted with an unusual creative mind able to visualize any empty space to create F&B venues, events, as well as designing home interiors or even jewelry.
- My passion for psychology and the human mind induces a healthy work environment thanks to my empathetic nature.
- Avid traveler, I have visited 80 countries and lived in 4 continents.
- Good flair for investments: I am the majority shareholder and Director of a successful bar in Bangkok, where I provided essential marketing expertise. Along with iTravel and Tourism industry investor, owner of ultra-luxury villas in Phuket.