Summary
Work History
Education
Skills
Timeline
Freelanceexperience
Marie Therese Portillo

Marie Therese Portillo

Sales And Marketing | Digital Marketing | SEO
Cagayan De Oro City

Summary

Results-driven Digital Marketer with over 15 years of expertise in SEO, SEM, social media marketing, and the tourism industry. Proven ability to enhance website traffic, generate leads, and increase sales through targeted campaigns and innovative strategies. Skilled in managing multi-channel digital marketing campaigns and optimizing customer engagement. Strong experience in reservations, sales, and operational management for the hospitality and travel industry.

Portfolio: https://bold.pro/my/marie-thereseportillo-241124122316

Work History

Digital Marketing Specialist

Maldives Boat Club
Male, Maldives
4 2019 - 12.2024
  • Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
  • Optimized e-commerce campaigns through A/B testing to increase online sales.
  • Strengthened online presence by creating engaging social media content and managing multiple platforms.
  • Created social media content with innovative brand messaging to support new product launches.
  • Created Pay-Per-Click campaigns to drive targeted traffic to company website.
  • Optimized company website to improve engine ranking, user experiences and conversion rates.
  • Improved conversion rates by designing and executing A/B tests for landing pages and ad campaigns.
  • Increased brand visibility by developing and implementing data-driven digital marketing strategies.
  • Managed PPC campaigns, adjusting bids and keywords to maximize ROI.
  • Increased website traffic through comprehensive SEO strategies, including keyword optimization and backlink development.
  • Designed paid client ads for use on diverse social media platforms.

Sales and Marketing Officer

Maldives Boat Club
04.2019 - 12.2024
  • Strengthened relationships with clients and travel partners, leading to a 25% increase in repeat business.

  • Conducted market research to identify trends and opportunities, contributing to the development of competitive tour packages.

  • Coordinated marketing materials and promotional content for events and trade shows to attract new clients.

  • Enhanced customer satisfaction by providing personalized travel solutions and prompt support.

SEO Specialist

ELOC Global Inc.
10.2019 - 09.2024
  • Email Marketing
  • Social Media Marketing
  • Youtube Marketing
  • Experience in use of Salesforce
  • Improved organic search traffic with high-quality backlink acquisition and link-building techniques.
  • Conducted comprehensive keyword research for targeted content creation and optimization.
  • Managed multiple client accounts simultaneously, ensuring timely delivery of results-driven campaigns tailored to each specific business need.
  • Developed transparent SEO performance reports to demonstrate progress toward client objectives over time.
  • Collaborated with web developers to ensure SEO best practices were consistently applied across all site elements.
  • Analyzed SEO outreach goals and presented findings to marketing director.
  • Researched and analyzed competitor website and advertising links to gain insight into new strategies.
  • Created content strategies for digital media.
  • Researched and analyzed industry trends to inform search marketing strategies.
  • Created customized marketing materials to increase product awareness.

Sales Clerk

Good Food Maldives
01.2021 - 01.2023
  • Greet customers in a friendly and approachable manner
  • Assist customers in finding products and provide information about merchandise
  • Address customer inquiries and resolve issues or complaints
  • Process sales transactions accurately using cash registers or point-of-sale (POS) systems
  • Handle cash, credit cards, and other forms of payment securely
  • Provide correct change and issue receipts
  • Stay informed about product features, specifications, and promotions
  • Assist customers in making informed decisions by providing product details
  • Upsell or cross-sell additional products based on customer needs
  • Keep the sales floor clean and well-organized
  • Monitor and report any maintenance issues to the appropriate department
  • Ensure that promotional materials and signage are displayed accurately

SR. SEO / Digital Marketing

Impowered
01.2018 - 03.2019

Company Overview: https://www.impowered.com/

  • SR SEO
  • Digital Marketing
  • Designed paid client ads for use on diverse social media platforms.
  • Analyzed SEO outreach goals and presented findings to marketing director.

SR. SEO Contenting Now Digital Fleet

Digital Fleet
Norway, Norway
06.2018 - 11.2018
  • Company Overview: https://digitalfeet.com/
  • Experience in use of Hubspot
  • SEO Analytics
  • Keyword Research
  • Onpage OPtimization
  • Social Media Marketing
  • Website Audit

SEO Specialist

Syntactics
Cagayan De Oro City , Philippines
12.2008 - 09.2013

SEO Specialist

Link Builder

Education

Bachelor of Arts - Hotel and Restaurant Management

Liceo De Cagayan University, Cagayan De Oro City, Philippines
06.1999 - 03.2008

I started my college education in 1999. However, my father got sick and I got married. Despite these challenges, I was determined to finish my education. Indeed, I achieved my goal in 2008 with an associate degree in hotel and restaurant management.

High School Diploma -

Cathedral School of Technology, Cagayan De Oro City, Philippines
03.1992 - 03.1995

Elementary -

Lourdes College Grade School, Cagayan De Oro City, Philippines
03.1991 - 03.1992

Skills

Social Media Marketing

Timeline

Sales Clerk - Good Food Maldives
01.2021 - 01.2023
SEO Specialist - ELOC Global Inc.
10.2019 - 09.2024
Sales and Marketing Officer - Maldives Boat Club
04.2019 - 12.2024
SR. SEO Contenting Now Digital Fleet - Digital Fleet
06.2018 - 11.2018
SR. SEO / Digital Marketing - Impowered
01.2018 - 03.2019
SEO Specialist - Syntactics
12.2008 - 09.2013
Liceo De Cagayan University - Bachelor of Arts, Hotel and Restaurant Management
06.1999 - 03.2008
Cathedral School of Technology - High School Diploma,
03.1992 - 03.1995
Lourdes College Grade School - Elementary,
03.1991 - 03.1992
Digital Marketing Specialist - Maldives Boat Club
4 2019 - 12.2024

Freelanceexperience

Freelancer, Elocglobal.com, Ititranslates.com, Loudmedia.com.au, Rlcmedia.com, Selectmarketing.net.au, Matchaoutlet.com, Backend Wordpress, Shopify, Joomla, Computer Skill, SEO Skills, Customer Service, Affiliate Marketing, Sales and Reservation, Ecommerce, Social Media Marketing, Resource Management, Interpersonal Skills, Communication, Leadership, Video Editing, Copywriting, Affiliate Marketing
Marie Therese PortilloSales And Marketing | Digital Marketing | SEO