Overview
Work History
Timeline
Summary
Skills
Education
Certification
ADDITIONAL INFORMATION
Receptionist

Malalai Ahmad

Bethlehem

Overview

4
4
years of professional experience
1
1
Certificate

Work History

Graduate Student Coordinator, LTS Help Desk

Lehigh University
05.2024 - Current
  • Delivered high-touch customer support across platforms including Zoom and CourseSites, strengthening communication and user experience.
  • Acted as a liaison between technical teams and users, relaying real-time feedback and ensuring consistency across support interactions.
  • Maintained CRM-style records and supported process improvements to manage incoming queries and improve service workflows.

Human Resources Manager

ATR Consulting
01.2021 - 12.2024
  • Managed cross-functional communications and streamlined team workflows across international regions, enhancing operational efficiency and stakeholder alignment.
  • Led internal engagement initiatives, including event planning and onboarding campaigns, applying principles of internal brand communication and user experience.
  • Oversaw budget tracking and data reporting using Excel and Google Sheets, ensuring timely, accurate insights for HR leadership—experience transferable to marketing analytics.
  • Developed and implemented HR communication materials (emails, policy updates, onboarding guides), reinforcing consistency in tone, messaging, and visual identity.
  • Managed employee relations issues professionally, resolving conflicts efficiently while maintaining confidentiality at all times.

Student Consultant – MBA Marketing Projects

Lehigh University, College of Business
08.2023 - 04.2024
  • Led strategic marketing consulting projects for real-world clients across CPG, tech, and apparel industries, focusing on brand positioning, customer journey mapping, and campaign planning.
  • Designed and presented a go-to-market campaign for Fuse, a matchmaking app, including content strategy, user journey touchpoints, media planning, and budget recommendations.
  • Conducted primary research and developed audience personas and influencer marketing strategies for Nuha Athletics, a premium brand celebrating African heritage.
  • Proposed a brand extension (Kernel Cakes) for Pipcorn Snacks, including competitive analysis, product positioning, retail strategy, and supply chain alignment.
  • Applied digital marketing tactics including SEO, email marketing, and social content planning using Canva, Tableau, and R to support data-driven recommendations.

Timeline

Graduate Student Coordinator, LTS Help Desk

Lehigh University
05.2024 - Current

Student Consultant – MBA Marketing Projects

Lehigh University, College of Business
08.2023 - 04.2024

Human Resources Manager

ATR Consulting
01.2021 - 12.2024

MBA - Marketing Concentration

Lehigh University, College of Business

Bachelor of Arts - Economics

American University of Central Asia

Summary

MBA graduate with a marketing concentration and a strong foundation in human resources, project coordination, and cross-functional communication. Experienced in developing brand strategies, go-to-market plans, and consumer insights through real-world consulting projects. Adept at using data to inform decisions, manage stakeholder expectations, and drive campaign success. Passionate about brand storytelling and customer experience, with a proven ability to lead collaborative initiatives. Eager to contribute to innovative marketing teams in dynamic business environments.

Skills

  • Marketing Tools: Canva, Tableau, R (DataCamp certified), SEO, Google Ads, Google Analytics
  • Data & Analysis: Microsoft Excel, Google Sheets, Data Reporting, Consumer Research
  • Software Proficiency: Microsoft Office Suite, Google Workspace, Zoom, CourseSites
  • Core Strengths: Strategic Communication, Cross-Functional Collaboration, Project Management, Customer Experience

Education

MBA - Marketing Concentration

Lehigh University, College of Business
Bethlehem, PA
05.2025

Bachelor of Arts - Economics

American University of Central Asia
Bishkek, Kyrgyzstan
06.2020

Certification

  • Display & Video 360 Google Certificate (Advanced) Certificate Credential
  • Google Ads Search Certificate Certificate Credential
  • R Programming (DataCamp)
  • USAID Women in Economics - WIE Initiative
  • Rome Model United Nations Delegate – Rome, Italy

ADDITIONAL INFORMATION

English
Russian
Persian
Urdu

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Malalai Ahmad