Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Anita Guggenbühl

Anita Guggenbühl

Zuerich

Summary

Marketing professional with solid foundation in strategic planning and campaign execution. Known for delivering impactful marketing solutions that drive brand growth and customer engagement. Highly reliable team player who adapts to evolving market needs and collaborates effectively to achieve results. Skilled in digital marketing, market research, and client relationship management.

Overview

16
16
years of professional experience

Work History

Marketing Consultant

Sirru Fen Fushi - The Nai Harn
12.2024 - Current
  • Boosted lead generation through the creation of engaging content for social media platforms.
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.
  • Boosted engagement rates with the creation of compelling and visually appealing content.
  • Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
  • Conducted thorough research on relevant topics to inform survey design, resulting in more targeted and effective questionnaires.
  • Professional handling of customer feedback to protect and enhance brand reputation.

Lead Generation Specialist – Outbound

CES Communication
10.2021 - Current
  • Cold called perspective customers to determine product and service needs, ascertain timelines and identify decision-makers.
  • Managed high call volume while maintaining a professional demeanor, resulting in positive feedback from customers.

Marketing Assistant

Reethi Beach Resort
10.2021 - 07.2024
  • Created engaging content for LinkedIn, Facebook, and Instagram.
  • Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
  • Updated spreadsheets with statistical, financial and non-financial information.
  • Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
  • Strengthened brand identity with consistent messaging across various platforms including print, digital, and social media channels.
  • Proofread marketing collateral ahead of printing to eliminate errors.

Front Office Specialist

ELCA Informatik AG
06.2020 - 12.2020
  • Managed multi-line phone system, professionally handling incoming calls while simultaneously attending to in-person visitors at the reception desk.
  • Proactively identified areas for improvement in office policies or procedures, suggesting solutions that led to enhanced performance outcomes.
  • Maintained a clean, welcoming atmosphere in the reception area, setting the stage for positive interactions with visitors.
  • Scheduled appointments, sent reminders and updated master calendar.
  • Optimized resource utilization by managing inventory levels, ordering supplies, and minimizing waste within the front office environment.

Guest Relation Officer

Reethi Beach Resort
02.2019 - 02.2020
  • Managed VIP guest relations, ensuring exceptional service levels were met at all times.
  • Greeted guests upon arrival and offered assistance.
  • Maintained a welcoming atmosphere with genuine interactions and professional communication skills.
  • Resolved guest complaints diplomatically, resulting in increased loyalty and repeat business.
  • Assisted guests with check-ins, account inquiries, and any additional services needed.
  • Organized guest events and activities to create memorable experiences and foster positive relationships.
  • Coordinated special requests from guests, including transportation arrangements or local activity bookings.

Front Office Specialist

Robert Walters
10.2016 - 02.2019
  • Maintained a clean, welcoming atmosphere in the reception area, setting the stage for positive interactions with patients and visitors.
  • Trained new team members on front office procedures, ensuring a consistent level of service excellence across all staff members.
  • Managed day-to-day office operations ensuring a professional and efficient working environment for the Managing Director and the team.

Front Desk Receptionist

Fitnesspark Glattpark - Migros
08.2014 - 05.2016
  • Greeted guests at front desk and engaged in pleasant conversations while managing check-in process.
  • Maintained organized and clean front office area to create professional and welcoming environment for visitors and employees.
  • Delivered outstanding first impressions by warmly greeting visitors upon arrival at the front desk.
  • Scheduled appointments accurately using reservation software, reducing conflicts or doublebookings.

Customer Service Representative Email /Assistant

Digitec / Galaxus
04.2013 - 06.2014
  • Answering all customer inquiries in the area of PC components etc.
  • Ensure professional customer service via e-mail in German and English
  • Sale and advice of our products
  • Customer care, problem solving
  • Capture of products in the enterprise resource planning system (ERP)
  • Data maintenance of existing products and storage of new data in ERP
  • Solutions to problems in purchasing such as bottle, feeding, billing errors, delivery delays
  • Price setting in the web shop in compliance with the specifications of the Product Manager

Customer Care Advisor Retention

Sunrise Communications AG
09.2009 - 06.2012
  • Developed strong rapport with customers, fostering loyalty and repeat business.
  • Delivered comprehensive product demonstrations during sales calls or virtual meetings.
  • Adapted communication style according to diverse clientele, providing personalized assistance that met individual preferences.
  • Utilized upselling techniques when appropriate to increase revenue while still meeting customer needs genuinely.
  • Worked closely with other departments to resolve complex issues quickly and effectively.
  • Exceeded performance metrics consistently, contributing to the team''s overall success.

Education

Federal Diploma - Retail Specialist

Vocational & Technical School
Zürich
06-2008

Skills

  • Project management
  • Brand messaging
  • Social media management
  • Conversion rate optimization

Languages

English
Full Professional
German
Native or Bilingual

Timeline

Marketing Consultant

Sirru Fen Fushi - The Nai Harn
12.2024 - Current

Lead Generation Specialist – Outbound

CES Communication
10.2021 - Current

Marketing Assistant

Reethi Beach Resort
10.2021 - 07.2024

Front Office Specialist

ELCA Informatik AG
06.2020 - 12.2020

Guest Relation Officer

Reethi Beach Resort
02.2019 - 02.2020

Front Office Specialist

Robert Walters
10.2016 - 02.2019

Front Desk Receptionist

Fitnesspark Glattpark - Migros
08.2014 - 05.2016

Customer Service Representative Email /Assistant

Digitec / Galaxus
04.2013 - 06.2014

Customer Care Advisor Retention

Sunrise Communications AG
09.2009 - 06.2012

Federal Diploma - Retail Specialist

Vocational & Technical School

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