Andrey Romanenko
International Business Development Director
Summary
Business Development Director leads regional growth across B2B technology, channel development, and strategic partnerships. Drives enterprise sales, partner enablement, and new-market expansion across Central Asia and the Caucasus, building revenue through distributors, system integrators, and direct customer relationships. Aligns commercial plans, pipeline, and negotiations to scale multi-country business development.
Overview
4
4
Languages
18
18
years of professional experience
Work History
Consultant
Project-Based International Consulting
07.2025 - Current
- Provide project-based consulting focused on international business development, market entry, sourcing, distribution, B2B sales, technology solutions, and business automation.
- International market-entry and go-to-market strategy
- Distributor and strategic partner identification
- New sales-channel development
- China and UAE sourcing
- OEM and supplier development
- Commercial negotiations and partnership models
- Import/export business models
- Market and competitor analysis
- Enterprise technology and video collaboration consulting
- AI agents and business-process automation
- Led cross-functional teams to develop and implement strategic solutions for international clients.
- Analyzed client needs to design tailored consulting strategies, improving operational effectiveness.
- Created market-entry approaches for international technology suppliers.
- Identified distributors, suppliers, and commercial partners, enhancing client market access.
- Developed new commercial concepts combining international sourcing, distribution, and AI-enabled automation.
- Developed commercial relationships across Central Asia, the Caucasus, China, and the UAE.
Business Development Manager — B2B Sales & Channel Development
ASBIS
08.2025 - 12.2025
- Responsible for business development of Logitech B2B, Jabra, and WorkBooth solutions across Central Asia and the Caucasus.
- Markets included Kazakhstan, Uzbekistan, Kyrgyzstan, Georgia, Armenia, and Azerbaijan.
- Developed B2B sales through strategic partnerships with distributors, resellers, and system integrators, enhancing market reach.
- Identified and established new channel partners, expanding the sales network across the region.
- Built relationships with enterprise customers and key decision-makers.
- Developed and managed regional sales opportunities and pipeline.
- Supported partners during complex project sales cycles, ensuring alignment and successful project execution.
- Conducted commercial presentations and partner meetings.
- Supported multi-country go-to-market initiatives.
- Developed demand for video collaboration and hybrid workplace solutions.
- Selected achievements:
- Expanded channel engagement across priority markets.
- Developed new enterprise sales opportunities.
- Strengthened cooperation between vendors, distribution partners, and system integrators.
- Supported regional expansion of workplace collaboration solutions.
Founder / CEO
Individual Entrepreneur
07.2024 - 07.2025
- Established and managed international technology trading and B2B projects in enterprise IT, video collaboration, multimedia solutions, sourcing, and cross-border supply.
- Executed strategies for B2B sales and enterprise customer acquisition.
- Created and structured commercial operations from inception.
- Managed negotiations with vendors, distributors, suppliers, and customers.
- Identified international manufacturers and suppliers.
- Managed pricing, margins, contracts, and project economics.
- Developed international procurement and logistics models.
- Built partner, supplier, and customer networks.
- Managed projects from opportunity identification through procurement and delivery.
- Generated approximately USD 1M in project sales within six months.
- Built an international network of suppliers, partners, and customers.
- Established cross-border sourcing and supply processes.
- Launched new commercial directions in enterprise IT and video collaboration.
B2B Lead — Kazakhstan, Central Asia, Azerbaijan, Georgia & Armenia
Logitech
10.2022 - 07.2024
- Led regional B2B business development across Kazakhstan, Central Asia, Azerbaijan, Georgia, and Armenia.
- Expanded enterprise and video collaboration business, enhancing market share across regional markets.
- Managed distributors and strategic channel partners, fostering collaborative relationships to drive sales growth.
- Developed system integrators and corporate resellers.
- Worked directly with enterprise and public-sector customers.
- Managed regional pipeline, forecasting, and sales planning.
- Conducted executive-level customer and partner negotiations.
- Supported new product and solution launches.
- Led partner enablement and demand-generation activities, increasing partner engagement and sales opportunities.
- Coordinated with regional and global Logitech teams.
- Accelerated B2B sales development across multiple markets.
- Expanded Logitech's ecosystem of distributors, system integrators, resellers, and enterprise partners.
- Built a sustainable pipeline of video collaboration projects.
- Organized regional events involving 350+ customers and partners.
- Strengthened Logitech's position across enterprise and public-sector segments.
- Strengthened Logitech's position across enterprise and public-sector segments.
Video Collaboration High Touch Account Manager — Russia & CIS
Logitech
10.2021 - 09.2022
- Managed strategic enterprise customers and video collaboration opportunities, resulting in enhanced customer engagement across Russia and CIS.
- Key responsibilities:
- Developed high-value enterprise accounts, contributing to increased revenue and market presence.
- Managed complex B2B and video collaboration opportunities.
- Developed high-value enterprise accounts.
- Developed solution-based sales opportunities.
- Coordinated customers, channel partners, and internal Logitech teams to streamline project execution and improve service delivery.
- Supported enterprise video collaboration adoption and business growth.
- Worked with major customer segments including:
- Banking & Financial Services
- Oil & Gas
- Retail
- Large Enterprise
- Public Sector
Video Collaboration Customer Success Manager — Russia & CIS
Logitech
10.2020 - 10.2021
- Spearheaded customer success and adoption of Logitech video collaboration solutions across Russia and CIS, enhancing user engagement.
- Developed strategic relationships with enterprise customers.
- Supported implementation and adoption of video collaboration solutions.
- Identified opportunities for account expansion and business growth.
- Identified and pursued opportunities for account expansion and business growth, driving revenue potential.
- Supported customer retention, satisfaction, and long-term development.
- Facilitated customer retention and satisfaction initiatives, fostering long-term development and loyalty.
- Key responsibilities:
Senior Key Account Manager
Logitech
07.2012 - 10.2020
- Progressed from sales into Key Account Management and ultimately Senior Key Account Management, developing both B2B and B2C commercial channels across Russia & CIS.
- Managed strategic B2B and B2C accounts across Russia & CIS.
- Managed a broad channel ecosystem including distributors, resellers, retail chains, e-commerce partners, and enterprise customers.
- Managed strategic B2B and B2C accounts across Russia & CIS, enhancing client engagement and satisfaction.
- Cultivated relationships with distributors, resellers, retail chains, and enterprise customers, strengthening channel partnerships.
- Managed channel development and partner performance.
- Supported sell-in and sell-out development with channel partners.
- Conducted commercial negotiations with key customers and partners.
- Developed new accounts and regional business opportunities.
- Supported retail, distribution, and reseller sales programs.
- Supported product launches, promotional activities, and go-to-market initiatives.
- Developed partner business plans and commercial initiatives.
- Coordinated sales activities with marketing, channel, and regional teams.
- Key responsibilities:
- Major customer and market segments included:
- Consumer Retail
- E-commerce
- Distribution
- Banking & Financial Services
- Oil & Gas
- Large Enterprise
- Public Sector
- This experience established the foundation for progression into Customer Success, high-touch enterprise video collaboration, and regional business leadership.
- Created strategic account plans aligning client goals with company objectives, ensuring sustained growth and success.
Key Account Sales Manager
TRINITY FALCONS
07.2011 - 07.2012
- Managed key customer accounts, driving B2B and channel sales growth.
- Supported regional sales development in Russia by collaborating with mobile-device distribution across brands including Samsung, Nokia, Alcatel, HTC, and LG.
- Key areas:
- Key Account Management
- B2B Sales
- Channel Sales
- Regional Sales Development
- Distributor and Retail Partner Management
- Commercial Negotiations
- Customer Relationship Management
- Business Development
- Conflict Resolution
Business Development / Key Account Sales
DFUNC
03.2010 - 07.2011
- Developed B2B sales strategies and managed strategic relationships with customers, partners, and channels.
- Key responsibilities:
- Managed key accounts to foster long-term partnerships and drive revenue growth.
- Acquired B2B customers through targeted outreach and relationship-building efforts.
- Partner and distributor management
- Channel sales
- Enterprise negotiations
- Project sales
- Commercial proposal development
- End-to-end sales-cycle management
- Selected achievement:
- Grew quarterly business turnover to approximately USD 1.2M.
Sales → Online Sales / E-commerce Management
ROVER COMPUTERS
04.2008 - 05.2010
- Started in sales at a branded retail store of a Russian computer manufacturer and progressed into responsibility for online sales and e-commerce operations.
- Managed small team, gaining experience in sales management, retail operations, and digital sales channels.
- Managed a small team and gained early experience in sales management, retail operations, and digital sales channels.
- B2C and small-business customer acquisition
- Conducted customer consultations and delivered product presentations to enhance customer engagement.
- Online order and logistics coordination
- Customer retention and repeat sales
- Customer consulting and product presentations
- Team coordination
- Retail and direct sales
- Support of promotional and marketing campaigns
- Supported promotional and marketing campaigns to drive online sales and increase brand visibility.
Education
MBA - Sales & Marketing
12-2026
In Progress
International Economics - World Economy
2010
Skills
International business development
Go-to-market strategy
Revenue growth
B2B & B2C sales
Regional sales development
Channel development
Strategic partnerships
Key account management
Partner recruitment & enablement
Distribution management
Territory planning
Board reporting
Business case development
Deal desk management
Quota setting
Sales operations
Partner scorecards
Channel conflict resolution
Sales compensation planning
Distributor onboarding
Executive presentations
Market segmentation
Accomplishments
- 17+ years of progressive experience in technology sales and international business development.
- 12 years with Logitech, progressing from sales and Key Account Management to regional B2B leadership.
- Experience across both B2B and B2C commercial channels, including distribution, retail, e-commerce, enterprise, and public-sector sales.
- Drove strong regional revenue growth for Logitech across Central Asia and the Caucasus.
- Developed business across Russia & CIS, Central Asia, and the Caucasus.
- Generated approximately USD 1M in project sales within six months through entrepreneurial activities.
- Grew quarterly business turnover to approximately USD 1.2M in an earlier commercial role.
- Participated in commercial projects with combined turnover of approximately USD 33M.
- Built relationships with distributors, system integrators, resellers, retailers, enterprise customers, and strategic partners.
- Organized regional events involving 350+ customers and partners.
- Practical expertise in international sourcing, procurement, logistics, and cross-border trade.
- Successfully developed new markets, territories, partnerships, and commercial directions.
ADDITIONAL INFORMATION
- Extensive international and multicultural business experience.
- Experienced in both corporate and entrepreneurial environments.
- Strong understanding of B2B, B2C, distribution, retail, e-commerce, and enterprise sales models.
- Experienced in developing new markets from early-stage opportunity through sustainable business growth.
- Entrepreneurial mindset combined with extensive global-vendor and channel experience.
- Open to remote international leadership opportunities.
- Available for international business travel.
REGIONAL EXPERIENCE
- Russia & CIS: Russia and multiple CIS markets
- Central Asia: Kazakhstan | Uzbekistan | Kyrgyzstan | Tajikistan | Turkmenistan
- Caucasus: Georgia | Armenia | Azerbaijan
- Additional International Exposure: China | UAE | Pakistan | Southeast Asia
Languages
Portuguese
Georgian
English
Russian
INDUSTRY EXPERTISE
Enterprise IT | Video Collaboration | Unified Communications | Computer Peripherals | Professional Audio | Multimedia | Hybrid Workplace | Meeting Room Solutions | Technology Distribution | Consumer Electronics | Retail | E-commerce | System Integration | International Trade | AI Automation
Timeline
Business Development Manager — B2B Sales & Channel Development - ASBIS
08.2025 - 12.2025
Consultant - Project-Based International Consulting
07.2025 - Current
Founder / CEO - Individual Entrepreneur
07.2024 - 07.2025
B2B Lead — Kazakhstan, Central Asia, Azerbaijan, Georgia & Armenia - Logitech
10.2022 - 07.2024
Video Collaboration High Touch Account Manager — Russia & CIS - Logitech
10.2021 - 09.2022
Video Collaboration Customer Success Manager — Russia & CIS - Logitech
10.2020 - 10.2021
Senior Key Account Manager - Logitech
07.2012 - 10.2020
Key Account Sales Manager - TRINITY FALCONS
07.2011 - 07.2012
Business Development / Key Account Sales - DFUNC
03.2010 - 07.2011
Sales → Online Sales / E-commerce Management - ROVER COMPUTERS
04.2008 - 05.2010
City Business School - MBA, Sales & Marketing
Moscow State Open University - International Economics, World Economy